Publication details
Marketingová strategie a její vliv na výkonnost podniku
| Title in English | The marketing strategy and its influence on enterprise effeciency |
|---|---|
| Authors | |
| Year of publication | 2007 |
| Type | Article in Proceedings |
| Conference | Sborník příspěvků z mezinárodní vědecké konference Evropské finanční systémy 2007 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | Marketing; marketing strategy; enterprise efficiency |
| Description | This article introduces the development of approaches to contain of the marketing, it deals with marketing strategy and its influence on enterprise efficiency. |