Publication details

Výhody vyplývající z aplikace Corporate Social Responsibility

Title in English Advantages Flowing from Application of Corporate Social Responsibility
Authors

KAŠPAROVÁ Klára

Year of publication 2007
Type Article in Proceedings
Conference Economic Theory and Practice Today and Tomorrow II.
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Economy
Keywords Corporate Social Responsibility benefit costs quality image
Description The paper is concerned with Corporate Social Responsibility. This concept is endorsed by European Union that considers it as a mean of competitiveness of small and medium enterprises. The paper tries to point out the benefits resulting from the application of Corporate Social Responsibility activities and tries to illustrate this statement by some results of several researches.
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