Publication details
Motivation a établir et a maintenir les relations avec les parties prenantes : résultats de ľenquete qualitative
| Title in English | Motivation for building and maintaining relationships with stakeholders - research results |
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| Authors | |
| Year of publication | 2007 |
| Type | Article in Proceedings |
| Conference | L´Europe et le developpement regional. Politiques communautaires, entrepreneuriat et mobilisation de la société civile. |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | Relationship marketing stakeholders micro and small enterprises |
| Description | Paper presents results of qualitative research of 20 MSE in Czech Republic. The aim of paper was to determine motivation to build the relationships with certain stakeholders. |