Publication details
Podpora prodeje regionálních produktů - koncept kryté tržnice v Brně
| Title in English | Marketing of regional products - possibilities of establishing a covered marketplace in Brno |
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| Authors | |
| Year of publication | 2008 |
| Type | Article in Proceedings |
| Conference | Venkovská krajina 2008. Sborník z 6 ročníku mezinárodní mezioborové konference, konané 23.25.května 2008 Hostětíně, Bílé Karpaty |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | landscape; marketing; regional products; food |
| Description | The paper deals with possibilities for establishing a covered marketplace for regional products. Such a market, based in the Moravian capital city of Brno, would serve small food producers, food-processors and craftspeople. We look at the idea from a legal perspective and from the perspective of one of the target groups (small local agricultural producers). Finally, we discuss possible strategies of a future covered market in relation to the already existing open-air market Zelny trh in Brno. |
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