Publication details
The Czech micro and small enterprises and relations with stakeholders
| Authors | |
|---|---|
| Year of publication | 2008 |
| Type | Article in Proceedings |
| Conference | Studies on business interaction – consequences for business in theory and business in practice |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | relationships relationship marketing stakeholders relationship quality stakeholders |
| Description | Some results from the exploratory survey are presented in this paper. The survey is a part of the joined research project Relationship Marketing of academicians from Poland, Slovakia and Czech Republic which has started in the year 2006. Empirical exploratory survey was realized during the summer 2007 using in-depth interviews to get the answers to the following basic research question. How far are micro and small companies from these three countries with the concept of relationship marketing in managing their longlasting relationships? Related survey objectives were formulated as follows a)to identify existing portfolio of long-lasting relationships of surveyed companies, and subsequently for every mentioned subject to b) find out motivation or reasons or potential benefits for or from maintaining the relationships, c) to let the respondents to evaluate the importance of each relationships for companies market success as well as the quality of each relationships, etc. |
| Related projects: |