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Title in English | How to evaluate unfair practices against competitors and/or consumers |
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Authors | |
Year of publication | 2009 |
Type | Article in Periodical |
Magazine / Source | Obchodněprávní revue |
MU Faculty or unit | |
Citation | |
Field | Law sciences |
Keywords | advertising and parasitic behaviour; guerilla marketing; agressive advertising |
Description | New forms of unfair commercial practices, after all parasitic behaviour, guerilla marketing, agressive advertising |
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