Publication details
Tvorba hodnoty ve zpětných tocích na B2B trzích
| Title in English | Value creation in the reverse flows on B2B markets |
|---|---|
| Authors | |
| Year of publication | 2009 |
| Type | Article in Proceedings |
| Conference | Vývojové tendence podniků V |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | value; value creation; B2B markets; reverse flows |
| Description | The article presents the results of the second year lasting research aimed at the value cretion in the revese flows of B2B markets especially the results of the empirical survey analysing the answers of managers concerning the chosen aspects of the reverse flows management. |