Publication details
Vzájemné postoje malých podniků a úřadů místní správy z pohledu relationship marketingu (výsledky empirického výzkumu)
| Title in English | Mutual Attitudes of Small Enterprises and Local Authorities from the Point of View of Relationship Marketing (Results of Empirical Research) |
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| Authors | |
| Year of publication | 2010 |
| Type | Article in Periodical |
| Magazine / Source | E & M EKONOMIE A MANAGEMENT |
| MU Faculty or unit | |
| Citation | |
| Web | https://search.proquest.com/docview/752062878?accountid=16531 |
| Field | Economy |
| Keywords | Relationship marketing; stakeholders; small enterprises; local government authorities; |
| Description | The paper presents the results of the research carried out within the framework of the international project Relationship Marketing of Micro and Small Enterprises along with Local Authorities (Comparative Research) in which employees of the Karol Adamiecki University of Economics Katowice, Matej Bel University in Banska Bystrica, Faculty of Economics and Administration of Masaryk University Brno and Faculty of Business and Management of Brno University of Technology cooperated. The project aimed to explore the degree to which relationship marketing is implemented in small enterprises and authorities of local government in the examined countries. This paper presents partial results concerning the mutual attitudes of small enterprises and authorities of local government in the Czech Republic. |
| Related projects: |