Publication details

Přístupy k mapování a vizualizace stakeholderů

Title in English Approaches To The Stakeholder Mapping And Visualizing
Authors

ČÁSTEK Ondřej

Year of publication 2010
Type Article in Proceedings
Conference Ekonomika a management organizací - výzkum, výuka a praxe
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Management and administrative
Keywords Stakeholder analysis; stakeholder mapping; visualizing methods
Description The paper is an overview of stakeholder mapping and visualizing methods used nowadays. Stakeholder visualizing is an important tool for strategic management. As it closely follows the stakeholder mapping, which is a part of stakeholder analysis, the paper starts with theses constructs to subsequently introduce the most known visualizing methods.
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