Publication details
Reverzní logistika z pohledu vrcholového managementu a specialistů
| Title in English | Reverse Logistic: opinions of executive managers and logistics |
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| Authors | |
| Year of publication | 2010 |
| Type | Article in Proceedings |
| Conference | Ekonomika a management organizací - výzkum, výuka a praxe |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | top management; perception of barriers; reverse logistics; reverse flows |
| Description | The barriers to reverse logistics, i.e. the factors limiting the development of reverse logistics and effective management of reverse flows, were researched by questioning of firms corporate representatives in several research projects. The drivers of reverse logistics are elicited analogically. The article points out weak aspects of this approach. On a sample of 102 firms the differences between opinions of executive managers and logistic specialists concerning reverse flows are indentified. |
| Related projects: |