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Fast food řetězec McDonalds v ČR a na Slovensku: příklad difúzního procesu
Title in English | McDonalds in the Czech Republic and Slovakia: example of difussion process |
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Authors | |
Year of publication | 2010 |
Type | Appeared in Conference without Proceedings |
MU Faculty or unit | |
Citation | |
Description | The aim of the contribution is, based on classical theory of difussion of inovation, point out and compare difussion of new phenomenon McDonalds in the Czech Republic and Slovakia |
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