Fast food řetězec McDonalds v ČR a na Slovensku: příklad difúzního procesu

• Title in English: McDonalds in the Czech Republic and Slovakia: example of difussion process
• Authors: KUNC Josef; NOVÁKOVÁ Eva; TONEV Petr
• Year of publication: 2010
• Type: Appeared in Conference without Proceedings
• MU Faculty or unit: Faculty of Economics and Administration
• Description: The aim of the contribution is, based on classical theory of difussion of inovation, point out and compare difussion of new phenomenon McDonalds in the Czech Republic and Slovakia

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