Publication details
Factors of Internal and External Environment Influencing Competitiveness of Enterprise
| Authors | |
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| Year of publication | 2010 |
| Type | Conference abstract |
| MU Faculty or unit | |
| Citation | |
| Description | The paper presents a competitive strength of an enterprise that is viewed from the perspective of factors/elements arising from the external and internal environment. The data on the perceived importance of factors were collected by means of the survey. Respondents were classified into three groups according to their financial performance. The homogeneity of the answers in the defined groups was subsequently used as an inference fundament for the competitive advantage factors, based on the internal and external environment. |
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