Publication details
Reklama na spotřebitelské úvěry v novém zákoně o spotřebitelských úvěrech: Větší (dez)orientace spotřebitele?
| Title in English | Advertising for Consumer Credits in the New Consumer Credits Act: the larger (dis) orientation of the consumer? |
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| Authors | |
| Year of publication | 2010 |
| Type | Article in Periodical |
| Magazine / Source | Jurisprudence |
| MU Faculty or unit | |
| Citation | |
| Field | Law sciences |
| Keywords | spotřebitelské úvěry; spotřebitelské půjčky; klamavá reklama |
| Description | The paper is a critical commentary on the provisions of the new law on consumer credit, which require providers of consumer credits or their agents in advertising of consumer credits to report a number of additional data in a clear, concise manner by a representative example. It is the opinion of the author that these requirements and the requirement for processing by way of examples, will overload the advertisement with information and will cause the unnecessary additional advertising costs, which outweigh the benefits of information to the consumers. In comparison with other countries, the author also deals with a possible narrowing of the number of mandatory data catalog, which was offered by EU directive. He mentions the difficulties in interpreting the criteria for representative example used in advertising. |
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