Publication details

CESTOVNÍ RUCH JAKO SOUČÁST KOMPLEXNÍHO ROZVOJE MĚSTA BRNA

Title in English TOURISM AS A PART OF THE DEVELOPMENT OF THE CITY
Authors

UHNAVÁ Markéta ZVARA Jan

Year of publication 2010
Type Article in Proceedings
Conference BEST PRACTICES V CESTOVNÍM RUCHU
MU Faculty or unit

Faculty of Science

Citation
Field Earth magnetism, geography
Keywords Tourism City-based tourism City of Brno Cooperation Development Trends
Description Tourism as one of the most important sectors of the world economy significantly affects the view on the strategic development of cities and regions. This paper briefly indicates the necessary conditions and opportunities for tourism development in the city of Brno and describes forms of managing of this important field of the local economy. The need for true cooperation among subjects interested in tourism is even more important than in other areas. The global trends in tourism fundamentally affect development of tourism in the city of Brno. For local government, it is necessary to realize the importance of impact of tourism on the economic prosperity of the city / region and to create a clear identity of the destination.
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