Publication details
Slovo-obraz-zvuk v reklamě
| Title in English | Word-Picture-Sound in Advertising |
|---|---|
| Authors | |
| Year of publication | 2008 |
| Type | Article in Proceedings |
| Conference | Intermedialita: Slovo - obraz - zvuk. Sborník příspěvků z mezinárodního sympozia |
| MU Faculty or unit | |
| Citation | |
| Field | Linguistics |
| Keywords | advertising; senses; verbal and non-verbal codes |
| Description | The objective of the paper is to study the actualization of verbal and non-verbal codes of communication in press advetitisng. Even though advertising in magazines can employ only the verbal and visual code, it is able to address all our senses. It is the contextualization of the verbal and visual codes that enable the persuader to address our senses. |