Publication details
Libretista baťovského mýtu
| Title in English | Screenwriter of Bata's myth |
|---|---|
| Authors | |
| Year of publication | 2011 |
| Type | Article in Proceedings |
| Conference | Černobílý snář Elmara Klose |
| MU Faculty or unit | |
| Citation | |
| Field | Mass media, audiovision |
| Keywords | advertising film; Elmar Klos; Baťa |
| Description | Study examines the role of Elmar Klos in the organizational structure of Baťa factory advertising, mainly his influence on advertising film. |
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