Publication details
Google AdWords Workshop: Na počátku bylo slovo
| Title in English | Google AdWords Workshop: At the beginning, there was word |
|---|---|
| Authors | |
| Year of publication | 2011 |
| Type | Article in Periodical |
| Magazine / Source | Revue pro právo a technologii |
| MU Faculty or unit | |
| Citation | |
| Web | http://www.law.muni.cz/dokumenty/12793 |
| Field | Law sciences |
| Keywords | trademark law; copyright law |
| Description | The article summarizes the results of the workshop Google AdWords "Making Money by Riding on the Coattails of the Reputation of the Trademarks of Others OR an Inventive Business Model That Happens to Reveal the Flaws of the Traditional Perception of Trademark Use?" |