Publication details
Learning on the Run: A Post-Socialist Media Capital and Global Production Networks
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| Year of publication | 2010 |
| Type | Appeared in Conference without Proceedings |
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| Citation | |
| Description | This study of runaway production in the post-socialist city of Prague contributes to the current debate on globalization of film production and the New International Division of Cultural Labor (NICL). It challenges the Neo-Marxist presumption that the MNCs are disempowering and deskilling global labor force via exploiting uncertainty with qualitative data drawn from interviews with both the local below-the-line personnel and Hollywood producers or production managers. Without idealizing the neo-liberal concepts of flexible labor, the paper confronts the US producers’ perspective with the “location interest”, and attempts to explain the role of non-cost based motives for international production, especially of localized forms of knowledge and knowledge capture (knowledge absorption by local suppliers from “flagships” and local capability formation). Mutual learning, tacit knowledge, social networks and cultural mediators seem to play crucial role in Prague as a non-English-language professional milieu with a strong historical memory of a regional media capital. |
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