Publication details
Marketing politických kampaní
| Title in English | Marketing of Political Campaigns |
|---|---|
| Authors | |
| Year of publication | 2012 |
| Type | Monograph |
| MU Faculty or unit | |
| Citation | |
| Description | Marketing tools and techniques are more often and frequently deployed in the political world. With their help political parties are able to identify the most salient issues and offer voters with unique party solutions. It is obvious that gathering data and information exchange between political parties and voters plays the crucial role. This book describes the basic knowledge of how information can be gathered and how to use it (mainly) for the political party’s benefit. Although the book is primarily intended for the students of the course POL505 Marketing of Political Campaigns (part of the Political Science for Praxis Project supported by European Social Fund...), it can be useful for anyone interested in political marketing. |