Guest lecture: Marketing in the New Normal by Yash Chawla
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14. prosince 2021
10:00 – 11:00 - P312, ESF MU, Lipová 41a, Brno
What is the new normal? What is the implications for marketing and digital marketing? Should you think out-of-the-box and dare to try even when the odds are not in your favor?
Inspiring answers on these and many other questions you may hear on by our guest lecturer Ph.D. Yash Chawla. Dr. Chawla has extensive consultancy experience and is a lead author of publications in prestigious journals like Journal of Business Marketing, Telematics & Informatics, Journal of Information Processing & Management etc.
Thematically, our guest will cover an array of topics around marketing and digital marketing in COVID and post-COVID era. The theoretical overview will be followed by an interactive part whereby you are cordially invited to take an active role. The visiting lecture is organized within the course International Marketing and will be held fully in English.
The link to the lecture is here.
The course is held within the course International Marketing.
- Pořadatel
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Katedra podnikové ekonomiky a managementu (Ekonomicko-správní fakulta)
- Odpovědnost
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Ing. Dušan Mladenović, Ph.D.