Digital revolution has led to a new universe empowering people through better information and more transparency. However, consumers remain in a position of “illusion of knowledge” and our consumption patterns are difficult to change even if we know that our current environmental impacts don’t meet the limits of the planet. This position implies the mainly development of communication strategies that are still coherent with current wealth indicators as GDP and contribute to mismatched solving the social and environmental challenges. For example, a lot of firms have the growth of product sales as an objective, even if we know that we have limited resources. We also need to change the management sciences teaching to better face environmental and social issues of the XXI century.

Digital revolution provides new tools that could help us to develop new business models, as a functional economy, which objective is to sell the use instead of the product. It will help the circular economy to be efficiently achieved.

The major objective is to improve the contents of fundamentals in management including social and environmental issues.

Cíle udržitelného rozvoje

Masarykova univerzita se hlásí k cílům udržitelného rozvoje OSN, jejichž záměrem je do roku 2030 zlepšit podmínky a kvalitu života na naší planetě.