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How to Communicate Politics: Analysis of Václav Klaus' Speeches

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GREGOR Miloš MACKOVÁ Alena

Rok publikování 2012
Druh Další prezentace na konferencích
Citace
Popis Research on political speeches is often made in countries with directly elected president, typically in the USA. However political speech is one of the few ways how Czech president can influence the public opinion. Therefore this research is focused on the analysis of Vaclav Klaus' speeches. Our aim is to identify figures of speech, changes in his position on analyzed themes, and to identify some characteristic features. We also focus on the changes of the speeches structures, of rhetorical figures and of the contents depending on a) the time, b) the themes and c) the Klaus' function (party leader and prime minister or president). So our main research question is: Are there any significant changes in Vaclav Klaus' speeches? And if so, what changes? The changes are demonstrated on the European Union theme Klaus is often dealing with. Further research questions are: What changes on EU theme can we find according to Klaus' function or electoral cycle and what rhetorical figures does he use? The research is based on the combination of qualitative and quantitative content analysis of Klaus' speeches on his website in the period from 1995 to the summer of 2012. The unit of analysis is a public speech which is not influenced by any other person.

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