Informace o publikaci
Media Project through the Optics of Product Management
| Název česky | Mediální projekt optikou produktového managementu |
|---|---|
| Autoři | |
| Rok publikování | 2014 |
| Druh | Další prezentace na konferencích |
| Fakulta / Pracoviště MU | |
| Citace | |
| Popis | This paper focuses on the issue of creating a media project in the media market. Construction of media project represents the initial stage in the process of mass media communication, which is becoming one of the key components in the competitive field of media producers. For these reasons, it is necessary to pay due attention to innovative forms of training of future media marketers. As an effective method in this preparation, appears to be the use of e-marketing methods in implementing electronic version of a media project in the context of preproduction, production, editing, promotion, distribution, sales and consumption of media product. |