![Důležité termíny](https://cdn.muni.cz/media/3633704/image_2.jpg?mode=crop¢er=0.5,0.5&rnd=133572412150000000&heightratio=0.5&width=278)
Informace o publikaci
The presidential election in the Czech Republic: a case study of Karel Schwarzenberg's campaign strategy
Autoři | |
---|---|
Rok publikování | 2014 |
Druh | Kapitola v knize |
Fakulta / Pracoviště MU | |
Citace | |
Popis | Campaign strategy is a very complex process consisting of various interdependent processes such as market analysis, research, polling, segmentation, strategic communication, timing, constant analysing process of political environment and of course crucial role-plays candidate itself. Lastly strategy always changes with different type of election and depends on electoral system. This case study offers insight into the 2012-2013 presidential race in the Czech Republic. |