Informace o publikaci
Interfunctional Coordination of Service Offering Provided by Manufacturers.
| Název česky | Interfunkční koordinace nabídky služeb posktytovných průmyslovými výrobci |
|---|---|
| Autoři | |
| Rok publikování | 2016 |
| Druh | Článek v odborném periodiku |
| Časopis / Zdroj | Inzinerine Ekonomika-Engineering Economics |
| Fakulta / Pracoviště MU | |
| Citace | |
| www | Open access časopisu |
| Doi | http://dx.doi.org/10.5755/j01.ee.27.5.14300 |
| Obor | Ekonomie |
| Klíčová slova | Interfunctional Coordination (IFC); Market Orientation; Services Provided by Manufacturers; Service Offering; Servitization; Manufacturers of Electrical Equipment and Electronic Components; Czech Republic. |
| Přiložené soubory | |
| Popis | Interfunkční koordinace aims to develop cooperation between the different departments of a company. Services offered by companies increase customer orientation of a company and help satisfy its customers. IFC and cus-tomer orientation are the main parts of market orientation. Market orientation is one of many possible ways how to in-crease business performance and competitiveness of companies. The aim of the paper is to describe main findings of the research, which was focused on relationship between IFC and the extension of service offering provided by the manufac-turers. Among the participants of the research were manufacturers of electronic components and electric equipment based in the Czech Republic. These two industries are extremely important for the Czech economy nowadays, especially as many companies become subcontractors for the car industry and mechanical engineering. |