Informace o publikaci
Defining the "Figure of Merit" for Places in the Age of Digital Nomadism
| Autoři | |
|---|---|
| Rok publikování | 2017 |
| Druh | Článek ve sborníku |
| Konference | Connect Universum 2016 |
| Fakulta / Pracoviště MU | |
| Citace | |
| Klíčová slova | digital nomadism; place marketing; destination; place; value |
| Popis | Building on the formula of “Figure of Merit” used in technology studies, this work has the aim to find analogism in place marketing by presenting “Figure of Merit for Places”; the identified formula represents the possible decision making algorithm that the cluster of Digital Nomads could use to choose a place to live for a period of life. The framework is useful both to place marketers and managers – identifying value proposition and the cost-of-living and cost for accessibility - and to the place demand – discovering the benefits to choose a place to live for a period. The analogism comes from the opportunity to study the Digital Nomads (DNs) that are emerging as a maximizer cluster that live for different periods in different territories respecting the places and diffusing traditions, cultures, impressions and experiences; these characteristics stimulate the place marketing activities of the territories (demand driven) and contribute, indirectly, to place branding strategies (supply driven). |