Informace o publikaci
Internet shopping in the Czech Republic with the focus on the internet shopping frequency of consumers
| Autoři | |
|---|---|
| Rok publikování | 2017 |
| Druh | Článek ve sborníku |
| Konference | Proceedings of the 14th International scientific conference: European Financial Systems 2017, Part 2 |
| Fakulta / Pracoviště MU | |
| Citace | |
| Obor | Řízení, správa a administrativa |
| Klíčová slova | e-commerce; e-shops; internet; internet shopping; internet shopping frequency |
| Popis | The internet shopping has been developing not only all over the world but in the Czech Republic too in the last years and it is possible to expect a future expansion. The aim of this paper is to describe the development of the internet shopping in the Czech Republic with the focus on the internet shopping frequency of consumers and introduce and interpret results of own quantitative research focused on knowledge, skills and behaviour in the internet shopping of consumers. On the basis of data gained by the questionnaire research the hypothesis “The internet shopping frequency of a consumer is connected with the literacy in the internet shopping field of a consumer shopping on the internet.“ is verifying with using statistical methods. The aim of this hypothesis is to verify whether and how the internet shopping frequency of a consumer and the literacy in the internet shopping field of a consumer shopping on the internet are related together. |