Informace o publikaci
SYSTEM APPROACH TOWARDS THE INNOVATIONS IN SPORT MANAGEMENT
| Autoři | |
|---|---|
| Rok publikování | 2017 |
| Druh | Konferenční abstrakty |
| Fakulta / Pracoviště MU | |
| Citace | |
| Popis | For profound analysis of opportunities and limits of innovations in sport management, two most cited sources in terms of the classification of innovations - Oslo Manual (2005) and Doblin Ten types of innovation (1998, 2011) were used. These frameworks allowed us to evaluate the opportunities for not only the product or services innovation but also for many other types of innovation that go beyond sports products. Moreover, they provided us with the opportunity to explore how the specific features of sport and sports products affects the implementation of the different types of innovations and where the limits for innovative thinking are. Limits as well as opportunities set by the specific features of sport were analysed in each type of innovation. |