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Unsettling Heimat and the Touristic Ideal : Tropes of the Uncanny in Lois Hechenblaikner's Anti-Heimat Photography

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SECKLEHNER Julia

Rok publikování 2021
Druh Článek v odborném periodiku
Časopis / Zdroj Austrian Studies
Fakulta / Pracoviště MU

Filozofická fakulta

Citace
www https://doi.org/10.5699/austrianstudies.29.2021.0121
Doi http://dx.doi.org/10.5699/austrianstudies.29.2021.0121
Klíčová slova heimat; austria; tourism; visual culture;
Přiložené soubory
Popis The pre-formatted surface of a Heimat idyll has long been an important site of criticism in Austrian culture. Expanding this critique within the Anti-Heimat genre, this article focuses on three photo series by Lois Hechenblaikner to argue that the uncanny represents a significant aspect in contemporary visual culture by subverting the strong visuality of the Heimat ideal as it is promoted in mass tourism. Dissecting Heimat as a commercial product, Hechenblaikner explores the dark sides of alpine tourism and mass consumerism and uses the uncanny as a central trope in unmasking the destructive elements of Heimat in the contemporary tourist industry.
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