Informace o publikaci
Farben machen Leute
| Autoři | |
|---|---|
| Rok publikování | 2004 |
| Druh | Článek v odborném periodiku |
| Časopis / Zdroj | Treffpunkt, Cudrefin Schweiz: |
| Fakulta / Pracoviště MU | |
| Citace | |
| Obor | Ekonomie |
| Klíčová slova | colour; marketing; influence |
| Popis | Core of the article lies in using impact of colours for marketing purposes. There are mentioned basic categories of the colour symbolic in their evolution and realisation at the European market, followed by examples. The development of economy in Czech Republic and in the neighbouring states requires intensive preparation of the business subjects for the business environment of the European market. |
| Související projekty: |