Publication details
Farben machen Leute
| Title in English | Colour influences customer |
|---|---|
| Authors | |
| Year of publication | 2004 |
| Type | Article in Periodical |
| Magazine / Source | Treffpunkt, Cudrefin Schweiz: |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | colour; marketing; influence |
| Description | Core of the article lies in using impact of colours for marketing purposes. There are mentioned basic categories of the colour symbolic in their evolution and realisation at the European market, followed by examples. The development of economy in Czech Republic and in the neighbouring states requires intensive preparation of the business subjects for the business environment of the European market. |
| Related projects: |