![Důležité termíny](https://cdn.muni.cz/media/3633704/image_2.jpg?mode=crop¢er=0.5,0.5&rnd=133572412150000000&heightratio=0.5&width=278)
Informace o publikaci
Prvky ovlivňující tržní orientaci
Autoři | |
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Rok publikování | 2006 |
Druh | Článek ve sborníku |
Fakulta / Pracoviště MU | |
Citace | |
Obor | Ekonomie |
Popis | This article deals with items which influencing the market orientation. Market orientation has impact on business performance. These items are resolved into three parts – external environment, business environment and internal environment. This article focuses in business and internal environment in detail. Business environment contains these items: final customer, distributor, competition and supply. Internal environment contains these items: TOP managers, organizational structure and culture, business strategy and employees. |