Informace o publikaci
Market Orientation and Business Performance
| Autoři | |
|---|---|
| Rok publikování | 2007 |
| Druh | Článek ve sborníku |
| Konference | Increasing Competitiveness or Regional, National and International Markets Development-New Challenges |
| Fakulta / Pracoviště MU | |
| Citace | |
| Obor | Ekonomie |
| Klíčová slova | market orientation; business performance; marketing; positive factors; negative factors |
| Popis | The paper is focused on the relation market orientation and business performance. At first, there is stated compilation of the new finding at definition business performance and possibilities of measuring of business performance. The second part of this paper is devoted to positive and negative influences market orientation on business performance. The paper is a part of grant project (GA402/07/1493). |