Publication details
Market Orientation and Business Performance
| Authors | |
|---|---|
| Year of publication | 2007 |
| Type | Article in Proceedings |
| Conference | Increasing Competitiveness or Regional, National and International Markets Development-New Challenges |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | market orientation; business performance; marketing; positive factors; negative factors |
| Description | The paper is focused on the relation market orientation and business performance. At first, there is stated compilation of the new finding at definition business performance and possibilities of measuring of business performance. The second part of this paper is devoted to positive and negative influences market orientation on business performance. The paper is a part of grant project (GA402/07/1493). |