Informace o publikaci
Market Orientation as an Instrument for Increasing of Competitiveness
| Autoři | |
|---|---|
| Rok publikování | 2009 |
| Druh | Článek ve sborníku |
| Konference | Days of Law |
| Fakulta / Pracoviště MU | |
| Citace | |
| Obor | Ekonomie |
| Klíčová slova | Market orientation; Business performance; Hi-tech firms; Customer orientation; Employee orientation; Czech Republic |
| Popis | This paper is focused on market orientation as a one instrument for increasing of competitive advantage for companies. The objective of the paper is to investigate relationship among market orientation, customer orientation, employee orientation and business performance at hi-tech firms in the Czech Republic. The paper involves results of "Research on implementation on market orientation in Hi-tech firms" supported by Grand Agency of the Czech Republic (GA402/07/1493). |