Publication details
Market Orientation as an Instrument for Increasing of Competitiveness
| Authors | |
|---|---|
| Year of publication | 2009 |
| Type | Article in Proceedings |
| Conference | Days of Law |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | Market orientation; Business performance; Hi-tech firms; Customer orientation; Employee orientation; Czech Republic |
| Description | This paper is focused on market orientation as a one instrument for increasing of competitive advantage for companies. The objective of the paper is to investigate relationship among market orientation, customer orientation, employee orientation and business performance at hi-tech firms in the Czech Republic. The paper involves results of "Research on implementation on market orientation in Hi-tech firms" supported by Grand Agency of the Czech Republic (GA402/07/1493). |