Informace o publikaci
Key aspects of market orientation in Czech hi-tech firms
| Autoři | |
|---|---|
| Rok publikování | 2009 |
| Druh | Kapitola v knize |
| Fakulta / Pracoviště MU | |
| Citace | |
| Popis | The chapter presents an analysis of the key aspects of market orientation in hi-tech companies in the Czech Republic with the use of a new market orientation measurement method. |