Informace o publikaci

Three Professional Dilemmas of Czech Newspaper Editors: Twenty Years After the Collapse of the Old Media System

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VOLEK Jaromír

Rok publikování 2010
Druh Článek v odborném periodiku
Časopis / Zdroj Communication Today
Fakulta / Pracoviště MU

Fakulta sociálních studií

Citace
Obor Písemnictví, mas-media, audiovize
Klíčová slova commercialization Czech editors editorial policy reading taste tabloidization
Popis Czech newspaper editors feel a strong inner professional conflict concerning following professional dilemma: to be a moral agent focused on serious problems of society or a craftsman who has generally given up on higher standards of journalistic work and tries to conform to popular standard of general audience. The presented paper is based upon the research project - “Czech newspaper editors” which was undertaken between June-August 2007. The main objective of this study was to show how Czech newspaper editors changed their editorial strategy after the collapse of the former media system in the 1990s and to what extent they have adapted to the pressure of economic rationalization and the commercialization of the media sector. The second objective was to describe criteria that editors instinctively use to evaluate what readers want to consume.
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