Lecture: Search Optimization – a Key Pillar to Customer Acquisition in Digital Marketing

• 31 March 2021
  8:00 AM – 9:40 AM

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• Online – Microsoft Teams

Within the course Digital Marketing and Social Media Analysis we cordially invite you to the guest lecture provided by Mgr. Nikola Kožuljević – marketing manager at ThreatMark (Brno, Czechia).

Thematically, our guest will cover an array of topics around search engine optimization (SEO). With the ultimate focus being:

• Principles of search engines & SEO
• Evolution of SEO - core algorithms presentation
• Optimization venues: technical - On-site SEO and Off-site SEO

The lecture will be held fully in English and you can join by provided MS Teams link.

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Organized by

Department of Business Management (Faculty of Economics and Administration)

Responsibility

Ing. Dušan Mladenović, Ph.D.