Digital Marketing Strategies: From Research to Execution

• 20 March 2024
  8:00 AM – 9:30 AM

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• P103, Faculty of Economics and Administration MU, Lipová 41a + MS Teams

What are the major strategic decisions in terms of marketing nowadays? What are the implications of exogenous shifts on crafting marketing strategies? What are the specifics of digital environments in terms of marketing strategy? How does research interplay with the process of strategy creation?

Answers to these and many other questions you may hear from our guest lecturer Mr. Nikola Kožuljević. Mr. Kožuljević has extensive marketing experience nested in the marketing strategy, marketing communications, and e-commerce sectors. He currently serves as a head of product marketing at Smartsupp and is the founder of OpinioAI – an AI-powered platform for market research (opinio.ai).

Thematically, our guest will cover an array of topics around marketing strategy, consumer behavior, digital environment, AI, the interplay between research and marketing creation, etc. The interactive part in the form of a Q&A session will follow whereby you are cordially invited to take an active role.

The visiting lecture is organized within the course MPH_DMSM and will be held fully in English.

Organized by

Department of Business Management (Faculty of Economics and Administration)

Responsibility

Ing. Dušan Mladenović, Ph.D.