Publications
Total number of publications: 201
2016
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Remediation of Sign Texts as the Theme of Cultural Studies
Procedia - Social and Behavioral Sciences, year: 2016, volume: 217/2016, edition: 217
2015
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Cesty marketingových komunikací. Sborník prací studentů Univerzity tomáše Bati ve Zlíně
Year: 2015, type:
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Remediation of sign texts as the theme of cultural studies
Year: 2015
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Strategy and Manipulation Tools of Crisis Communication in Printed Media
Procedia - Social and Behavioral Sciences, vol. 197 : The Proceedings of 6th World Conference on educational Sciences, year: 2015
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The Advertising Text as a Tool for Building a Social and Cultural Identity
Marketing Identity : Explosion of Innovations, year: 2015
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The book cover as a tool for building a social and cultural identity
Year: 2015, type: Workshop
2014
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Media Project through the Optics of Product Management
Year: 2014, type: Appeared in Conference without Proceedings
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Strategy and Manipulation Tools of Crisis Communication in Printed Media
Year: 2014, type: Appeared in Conference without Proceedings
2013
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A Book Cover as an Expression of Conceptualization and a Tool of Social Identity Construction: The Interpretation Based on the Example of G. Ritzer’s book McDonaldization of Society
World Academy of Science, Engineering and Technology, year: 2013, volume: 7, edition: 5
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A Book Cover as an Expression of Conceptualization and a Tool of Social Identity Construction: The Interpretation Based on the Example of G. Ritzer’s book McDonaldization of Society
Year: 2013, type: Appeared in Conference without Proceedings