Ing. Irma Macháčová

2024

• The Application of Behavioral Insights into B2B Market Research

  JIRÁSEK Michal MACHÁČOVÁ Irma SOUKUP Tomáš

  Article in Periodical

  The Journal of Applied Behavioral Science, year: 2024, volume: 60, edition: 2, DOI

2023

• Behaviorální alchymie v B2B : jak využít behaviorální vědu k dosažení marketingových a obchodních cílů v B2B?

  MACHÁČOVÁ Irma JIRÁSEK Michal FUSEK Petr SOUKUP Tomáš

  Popularization text

  Year: 2023, type: Popularization text

2019

• Just knowing you do it: The unacknowledged role of social influence on decision-making

  JIRÁSEK Michal MACHÁČOVÁ Irma

  Article in Proceedings

  Scientific Conference of Business Economics Management and Marketing, year: 2019

2016

• DOES SURVEYTAINMENT BELONG TO B2B MARKET RESEARCH?

  MACHÁČOVÁ Irma

  Article in Proceedings

  Year: 2016