Ing. Dušan Mladenović, Ph.D.
Assistant professor, Department of Business Management
Total number of publications: 33
2024
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How the metaverse infuences marketing and competitive advantage of retailers: predictions and key marketing research priorities
ELECTRONIC COMMERCE RESEARCH, year: 2024, volume: 24, edition: JUN 2024, DOI
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MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, year: 2024, DOI
2023
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Emojis to conversion on social media
International Journal of Consumer Studies, year: 2023, volume: 47, edition: 3, DOI
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Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service
ONLINE INFORMATION REVIEW, year: 2023, volume: 47, edition: 4, DOI
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The impact of environmental, social and governance score on shareholder wealth: A new dimension in investment philosophy
Cleaner and Responsible Consumption, year: 2023, volume: 8, edition: 1, DOI
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The influence of social conformity on mask-wearing behavior during the COVID-19 pandemic
Heliyon, year: 2023, volume: 9, edition: 3, DOI
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Understanding individual psychological and behavioral responses during COVID-19: Application of stimulus-organism-response model
2022
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Blockchain Implications for Marketing; A Review and an Empirical Analysis
Journal of Information Technology Management, year: 2022, volume: 14, edition: 1, DOI
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Decoding the Trends and the Emerging Research Directions of Digital Tourism in the Last Three Decades: A Bibliometric Analysis
SAGE OPEN, year: 2022, volume: 12, edition: 4, DOI
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Examining country development indicators and e-waste under the moderating effect of country development levels and e-waste policy
International Journal of Quality & Reliability Management, year: 2022, volume: 39, edition: 7, DOI