Publication details
Implementation of innovative practices in corporate social responsibility of Czech companies
| Authors | |
|---|---|
| Year of publication | 2015 |
| Type | Article in Proceedings |
| Conference | Innovation management and Corporate Sustainability 2015. Proceedings of the 3rd International Conference |
| MU Faculty or unit | |
| Citation | |
| Web | http://imacs.vse.cz/conference-proceedings/ |
| Field | Management and administrative |
| Keywords | corporate social responsibility reporting; materiality; credibility; annual reports |
| Attached files | |
| Description | Corporate Social responsibility (CSR) reporting can be considered as process innovation. It is a way to identify opportunities for process and performance improvements company-wide. These improvements ensure its competitive advantage. However, it is valid only when content of the report respects the principle of materiality and credibility is assured. One way to determine materiality is the concern expressed directly from the stakeholders. Therefore, the research objective is to determine whether Czech companies support dialogue with stakeholders in their CSR reports. The paper uses conceptual content analysis. Results indicate that companies include in their CSR reports information on contact details, but impersonal passive forms prevail. |