Publication details
Strategický marketingový plán ve sportu, jeho implementace a kontrola. Sponzorství ve sportu
| Title in English | Strategic marketing plan in sport, its implementation and monitoring. Sports sponsorship |
|---|---|
| Authors | |
| Year of publication | 2016 |
| Type | Chapter of a book |
| MU Faculty or unit | |
| Citation | |
| Description | The concept of monograph is somehow exceptional in comparison to texts of publications on the topic of Sport Management which are available in the Czech Republic. The difference from other publications is given by the fact, that it is dedicated to all disciplines, which create the nature of Sport Management: society and sport, sport management theory, its history, sports marketing, the economic dimension of sport management and utilization of sport in applied physical activities. This approach was only possible because the team of authors consists of experts of the Department of Social Sciences and Sport Management at Masaryk University, Faculty of Sports Studies, who are involved in teaching, scientific research and publishing segments of the studies related to the sports industry. This is the sector that represents a significant portion of the national economy in terms of its usefulness to improving the quality of life due to its specificity with regard to management, financing, and implementation of activities at local, regional, national and international level. |