Publication details
A Systems View of Companies’ Communication in Online Social Environments
| Authors | |
|---|---|
| Year of publication | 2017 |
| Type | Article in Periodical |
| Magazine / Source | Journal of Organisational Transformation & Social Change |
| MU Faculty or unit | |
| Citation | |
| Web | http://www.tandfonline.com/doi/abs/10.1080/14779633.2017.1291144 |
| Doi | http://dx.doi.org/10.1080/14779633.2017.1291144 |
| Field | Informatics |
| Keywords | system thinking; companies’ communication; online social environment; structural equation modelling |
| Description | In order to enrich previous contributions interested in the identification of possible pathways to improve companies’ capabilities to better face the challenges imposed by increasing social and economic variety, this paper focuses on the role of companies’ communications in online social environments. Thanks to the adoption of systems thinking, the paper enlarges existing contributions on companies’ online communication by combining the research streams of signalling theory, capital need theory, and legitimacy theory. |