Publication details
Moral and Ethical Dilemmas Among Political Consultants: Comparing the Campaigns of Brexit, Donald Trump and the Czech Party ANO
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| Year of publication | 2018 |
| Type | Appeared in Conference without Proceedings |
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| Description | Marketing approach in politics has many advantages, such as increasing voter turnout, interest in politics among citizens, or better understanding of voters needs for politicians. However, it also brings negative aspects, especially with growing number political consultant who have been employed by populists in attempt to raise their support in elections. This re-opens the question of moral and ethical standards for political consultants on many levels. The negative impact of political marketing has been described in a number of publications (e.g. Henneberg 2004, Lilleker 2005), but the rise of populism brings new dimensions of criticism. And the aim of this paper is to describe them. My focus will be on cases of Brexit campaign in Great Britain, presidential campaign of Donald Trump in the U.S., and ANO parliamentary campaign in the Czech republic. |