Publication details
Motivace fanoušků fotbalu, hokeje a florbalu k návštěvě utkání profesionálních sportovních klubů
| Title in English | Motivation of football, ice-hockey and floorball fans to visit matches of professional sports clubs |
|---|---|
| Authors | |
| Year of publication | 2018 |
| Type | Article in Periodical |
| Magazine / Source | Studia Sportiva |
| MU Faculty or unit | |
| Citation | |
| Web | https://journals.muni.cz/studiasportiva/article/view/9381/10348 |
| Keywords | sport; fans; consumers; football; ice-hockey; floorball; marketing |
| Attached files | |
| Description | The article deals with the motivation of consumers of professional sports clubs of football, hockey and floorball to visit matches. Despite the apparent small increase in long-term attendance in selected sports, the average number of visitors compared to foreign countries is significantly lower. The impact can have several aspects, ranging from the unattractive matches or the players who are playing for the club, the bad priced pricing policy of individual clubs, the lack of promotion of the match, etc. To find out the results, the questionnaire survey was used during the individual sports matches, processed and evaluated. It has been found that the most frequent motives for visiting sports matches of selected sports are primarily the people with whom the people go to the match and then the feeling of relaxation and the atmosphere associated with the given match. Ticket prices, even personalities and individuality who are playing for the club, don’t play a role in deciding process. |