Publication details
The Impact of Service Offering on Business Performance in Electrical Engineering Companies
| Authors | |
|---|---|
| Year of publication | 2018 |
| Type | Article in Periodical |
| Magazine / Source | European Research Studies |
| MU Faculty or unit | |
| Citation | |
| Web | Open access časopisu |
| Keywords | Services in product-oriented companies; service offering; business performance; manufacturers of electrical equipment and components. |
| Attached files | |
| Description | The article presents the results of a research investigating potential impact of service offering on business performance carried out among sixty electrical engineering companies in the Czech Republic. The main findings reveal the highest number of positive correlations between the items related to business performance, the item related to service offers to VIP customers, and the item focusing on monitoring the service offering of competitors. The paper discusses a new perspective of discovering whether and how service offering by electrical engineering companies in the Czech Republic influence business performance. |