Thirty Years of Political Campaigning in Central and Eastern Europe

• Authors: EIBL Otto; GREGOR Miloš; HLOUŠEK Vít; LAURISTIN Marju; HANSSON Sten; BERZINA Ieva; UNIKAITE-JAKUNTAVIČIENE Ingrida; KOPEČEK Lubomír; KISS Balazs; SZABO Gabriella; CWALINA Wojciech; DRZEWIECKA Milena; ZAGRAPAN Jozef; STOJAROVÁ Věra; KRASNIQI Afrim; HUSKIĆ Adnan; MAVRODIEVA Ivanka; GRBEŠA Marijana; ŠALAJ Berto; MALESKA Mirjana; ?TEFĂNEL Adriana; BRANEA Silvia; BOICU Ruxandra; KRAŠOVEC Alenka; DEŽELAN Tomaž; ATLAGIĆ Siniša; VUČIĆEVIĆ Dušan; HOLZER Jan; MUNTEANU Igor; DOROSHENKO Larisa; ISHIYAMA John
• Year of publication: 2019
• Type: Monograph
• MU Faculty or unit: Faculty of Social Studies

Attached files

• Thirty_Years_of_Political_Campaigning_in_Central_and_Eastern_Europe.pdf

• Description: The book focuses on establishment and development of political communication and campaigning in countries of the former Communist Bloc over the last 30 years. Thus, the book deals with an understudied topic, as most of the political communication and campaigning literature is devoted to study political parties and their behavior in the western countries. The ambition of this volume is to fill this gap and help readers to understand what massive change in terms of political culture and political practice had parties undergo to create more or less successful campaigns. The book consists of a series of country case studies in which the authors focus on the history, development, and current state of political marketing in all respective countries.

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